Thursday April 28, 2022

Shurooq gears up for the global launch of new projects at ATM

Shurooq gears up for the global launch of new projects at ATM

Shurooq announced its fifteenth consecutive participation at the Arabian Travel Market.

Sharjah Investment and Development Authority (Shurooq), under the umbrella of the Sharjah Commerce and Tourism Development Authority (SCTDA), has announced its fifteenth consecutive participation at the Arabian Travel Market (ATM) taking place at the Dubai World Trade Centre from May 9 – 12. The authority will also be present at their online event, ATM Virtual, from May 17 – 18.

Furthering its mission to continue boosting the UAE’s and the region’s business and investment potential in the authentic, eco-inspired travel sector, Shurooq will unveil new hospitality projects at the 29th edition of ATM, along with showcasing its diverse and world-class portfolio of existing eco-destinations that champion the spirit of conservation and the preservation of local culture and heritage, and in doing so, are redefining the leisure and travel landscape of Sharjah and the region.

With a physical presence at ATM 2022 at Stand No. ME 2150 in Hall 2, Shurooq will also be turning the spotlight on its latest projects, which will be making their ATM debut. These include Lux* Al Jabal Resort – a luxurious beach resort in Khorfakkan overlooking the pristine waters of the Soueifa Beach; the Lux* Al Bridi Resort in Al Dhaid set adjacent to the Sharjah Safari, the largest wildlife safari in the world outside of Africa, where Shurooq and EPAA will collaborate to curate unique guest interactions with the wild; and Nomad which explores the emirate’s nature through beach trailer experience in Al Hamriya..

Through its presence at the leading travel and tourism event in the region, Shurooq aims to update industry stakeholders as well as regional and international investors on their latest contributions to the emirate’s travel and leisure sector, particularly through responsible and sustainable eco-tourism, beach tourism, and culture and heritage projects, as well as highlight the new and emerging business and investment prospects people can seek out in Sharjah’s diverse and business-friendly travel and leisure sectors.

Emphasising on the significance of showcasing Shurooq’s existing and future projects at the leading global event for the inbound and outbound travel industry in the Middle East, Ahmed Obaid Al Qaseer, Acting CEO of Shurooq, noted: “The tourism and travel sector is one of the key drivers of global economy, and it contributes significantly to UAE’s GDP.” “Shurooq is building new destinations for travellers and planning several other quality projects, which will be announced in the near future. ATM is a significant platform for us, and we look forward to reconnect and share our latest developments, discuss new investment opportunities with global industry partners as we highlight Sharjah’s ever-expanding travel and hospitality sector, particularly in the heritage, nature- and eco-inspired and sustainable travel segments,” he added.

The Sharjah Investment and Development Authority is currently leading a diversified portfolio of infrastructure projects, across Sharjah’s western, central and eastern regions.

Shurooq’s portfolio of projects reflects its mission to enhance long-term investment prospects offered by Sharjah to businesses, SMEs and startups across a wide range of sectors. Furthering this goal, the authority has been driving Sharjah’s Public Private Partnerships (PPPs) through joint ventures with key local and global brands. Through each of its focus sectors, Shurooq takes the responsibility of driving investments and creating new partnerships that effectively boost Sharjah’s economy and FDI growth, working closely in partnership with numerous local and federal entities contributing Sharjah and UAE’s economic standing and development.

Arabian Travel Market 2022 is ready to welcome the world to the UAE from Monday 9 to Thursday 12 May, playing host to 1,500 exhibitors, representatives from 112 global destinations, and an anticipated 20,000 attendees. The live show will be followed by ATM Virtual, which will run from Tuesday 17 to Wednesday 18 May.

Taking place at Dubai World Trade Centre (DWTC) in collaboration with Dubai’s Department of Economy and Tourism (DET), the 29th edition of ATM will form an essential part of the UAE’s annual Arabian Travel Week.

In keeping with this year’s theme of ‘The future of international travel and tourism’, ATM 2022 will feature a huge selection of sessions and events, enabling industry professionals from around the world to discuss current trends and explore long-term opportunities within the fields of travel, transportation, tourism, hospitality, events, attractions and more.

The Arabian Travel Market is one of the premier B2B travel exhibitions in the Middle East offering a global platform for tourism professionals from all over the world to showcase their brands, access excellent networking opportunities and share expertise about the travel and tourism industry on both the domestic and foreign levels.


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